The APD Awards will be held for the 31years anniversary to determine the best in Asia Package Design!


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APD 서울 전시와 어워드

Asia Package Design Exbihition & Awards



COSMETICS, PERFUMESSOW - PACKAGING

ADGI  
| AD-6003

SOW - PACKAGING

Application company: SOSJ DESIGN BUREAU & CONSULTANCY
Grace Monika Kosasih
monika@sosj.co.id
https://

Client: SOW

Art Direction: Grace Monika Kosasih

Designers: 

Design Concept:

During the pandemic, with people spending more time at home due to quarantine and isolation measures, there has been a significant shift in the business competition towards investing in home goods and creating environments conducive to well-being. This trend reflects a heightened awareness of the importance of a comfortable and nurturing living space. One example of this trend is seen in the fragrance industry, where brands are leveraging the concept of home as a sanctuary by focusing on creating scents that enhance the home environment. For instance, a brand named "Scene of Wonders" draws inspiration from Indonesia's natural resources, portraying it as a hidden paradise on earth. The fragrance utilizes locally-sourced ingredients, celebrating the exotic and abundant flora found in Indonesian jungles and gardens. The design approach for "Scene of Wonders" aims to elevate the concept by integrating Indonesian craftsmanship and natural materials into the packaging and visual identity. The brand narrative evokes images of lush landscapes and serene environments, translating these elements into a luxurious sensory experience through fragrance. The branding strategy marries the luxurious artistry commonly associated with European perfume making with the authenticity of Indonesian culture and natural resources. The name "Scene of Wonders" itself evokes curiosity and allure, reflecting a blend of luxury and local charm. In essence, "Scene of Wonders" positions itself at the intersection of luxury fragrance and artistic expression, utilizing Indonesian flair to create products that not only delight the senses but also tell a compelling story of Indonesia's natural beauty and cultural richness.