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Asia Package Design Exbihition & Awards



BEVERAGE / ALCOHOLICKAJA - CRAFT GIN & VODKA

ADGI  
| AD-6004

KAJA - CRAFT GIN & VODKA

Application company: SOSJ DESIGN BUREAU & CONSULTANCY
Grace Monika Kosasih
monika@sosj.co.id
https://

Client: STARK BEER COMPANY and UNION GROUP

Art Direction: Grace Monika Kosasih

Designers: 

Design Concept:

STARK BEER COMPANY and UNION GROUP are esteemed leaders in the food and beverage industry, and their collaboration seeks to revolutionize their business through a strategic expansion into new markets. They are working together to develop a unique product: a locally-crafted alcoholic spirit that showcases exotic flavors. By incorporating distinctive local tastes, their goal is to broaden their market reach and seize emerging business opportunities. This partnership aims to elevate local flavors to a global audience, emphasizing local values and cultural significance. The chosen name for this new product is KAJA. In Bali, the term 'Kaja' signifies the direction towards the mountains, specifically Mount Agung. This orientation towards the mountain reflects the Balinese tradition of aligning oneself with the universe, a concept embedded in their architectural and spiritual practices. The name KAJA resonates with the idea of 'north star' or 'mountain,' symbolizing aspirations and high hopes, which aligns with the company's vision of bringing local tastes to the international stage. The brand aims to communicate Indonesian values and culture through its product, enhancing its appeal and value. Consequently, the communication and graphic elements will feature a blend of traditional Balinese artistry and the visual language typical of the liquor industry. This design approach merges local craftsmanship with international standards, with a focus on presenting the local Balinese flavor to foreign buyers residing in Bali.