The APD Awards will be held for the 31years anniversary to determine the best in Asia Package Design!


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APD 서울 전시와 어워드

Asia Package Design Exbihition & Awards



FOOD STUFFCHONTEA & Co. x Soba

ADGI  
| AD-6005

CHONTEA & Co. x Soba

Application company: KYUB Design
Andre Liongson
hi@kyub.co
https://

Client: CHONTEA & Co. x Soba

Art Direction: Andre Liongson

Designers: Andre Liongson

Design Concept:

The year 2024 represents a vibrant fusion of ideas and expertise, where collaborations will drive innovation and create exciting new opportunities especially in Indonesia. For instance, two Bali-based F&B brands with distinct backgrounds, Sobas, known for its Belgian handcrafted chocolate, and CHONTEA & Co. , specializes in tea, are combining their expertise to introduce a unique fusion of chocolate and matcha experiences to the heart of Bali. The packaging is inspired by minimalist design, prominently using embossed finishing to enhance its appearance. The top of the packaging features a drawing that combines the circular shape of chocolate from a top view with a Japanese Zen garden. The use of neutral colors highlights the two brands that both reflecting a sophisticated look while the sliding box provides a refined and functional way to present the products.