
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.

APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.
APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
Sobas
Application company: KYUB DesignAndre Liongson
hi@kyub.co
https://
Art Direction: Andre Liongson
Designers: Andre Liongson
Design Concept:
In 2023, as we start fresh and move forward to a new normal, the F&B industry is set to embrace something attractive and storytelling branding approaches. Sobas, a craft Belgian chocolate maker in Bali, is transitioning from minimalist packaging to vibrant designs that highlight their colorful chocolate varieties. This shift aims to visually capture the brand's stylish look, along with modern and eye-catching appeal, while enhancing the consumer unboxing experience. The packaging concept for Sobas is "The World of Imagination." Their handcrafted chocolates not only delight the taste buds but also boost dopamine levels, enhancing mood, and sparking creativity. This blend of sweet flavors and exquisite Belgian chocolate creates a sensory experience that awakens the imagination and transforms each moment into an unforgettable journey. From beans to the bliss, SOBAS is dedicated to turning every cocoa beans into a joyful moment. The design features two packaging options: small and medium flip-top boxes, each with a transparent sleeve and greeting card. The packaging showcases the cacao journey from green beans to ripe red, using abstract shapes and vibrant colors. Meanwhile, the sleeve features a hand gesture to indicate that the chocolates are handmade. Both the packaging and stationery are elegantly understated, featuring silver hot stamping on the logo and tagline to add a touch of sophistication.