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Asia Package Design Exbihition & Awards



BEVERAGE / ALCOHOLICHavilla Tea

ADGI  
| AD-6007

Havilla Tea

Application company: KYUB Design
Andre Liongson
hi@kyub.co
https://

Client: Havilla Tea

Art Direction: Andre Liongson

Designers: Andre Liongson

Design Concept:

The pandemic has changed how people connect and care for one another. As gatherings are limited due to social distancing, sending food hampers has become a heartfelt way for Indonesians to show care and kindness to friends and family. In response, Havilla has shifted from providing everyday teas to crafting gourmet tea gifts. Havilla tea's initial pouch packaging had a wellness concept with a simple and minimalist design. The new tin can packaging expresses the company’s global exclusive teas, using a bold and timeless look inspired by an antique eclectic style that combines elements of Art Deco, Art Nouveau, and Indonesian Traditional Art. The rebrand includes three packaging categories, symbolizing Mind, Body, and Soul (in Sanskrit: Citta, Arca, and Jiva). Each tea category is represented by elements that reflect its characteristics to embrace the emotions and experiences of each consumer.