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Asia Package Design Exbihition & Awards



COSMETICS, PERFUMESLoluna Face & Body Baby Lotions

ADGI  
| AD-6010

Loluna Face & Body Baby Lotions

Application company: TOMO studio
Cindy Amelia Robinson
hi@tomostudio.id
https://

Client: Loluna

Art Direction: Cindy Amelia Robinson

Designers: Cindy Amelia Robinson

Design Concept:

Loluna is a contemporary family skincare brand dedicated to delivering high-quality products at affordable prices. The Loluna logo draws inspiration from the cherished phrase "the apple of my eye," symbolizing the brand’s commitment to spreading joy and playfulness. This concept makes the logo the centerpiece of the identity system and extends to the Loluna character, the brand’s primary graphic element and mascot. Featured consistently on packaging and digital platforms, the mascot adds personality and fosters a warm connection with families. Through this cohesive approach, Loluna aims to bring joy and honesty to every household, starting with small families and extending to the larger community.