
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.

APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.
APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
Kusuma Kosmetika
Application company: Studio WoorkRafidiono Rahmat
hi@kyub.co
https://
Art Direction: Rafidiono Rahmat
Designers: Rafidiono Rahmat
Design Concept:
KUSUMA focuses on cosmetic and makeup products tailored to the beauty industry. The brand emerged in response to the lack of cosmetic shades that match the diverse skin tones of Indonesians. There is a limited range of colors and a narrow portrayal of beauty, often associating beauty with fair skin while disregarding darker complexions. KUSUMA is dedicated to redefining beauty standards by recognizing that idolizing fair skin is a remnant of post-colonial influence that should have been abandoned long ago. KUSUMA celebrates all complexions, from light to dark, advocating for a more inclusive beauty standard. Prioritizing safe, vegan ingredients, KUSUMA is committed to ethical practices and cruelty-free products, avoiding any form of animal testing. With a strong focus on environmental responsibility, KUSUMA ensures that all packaging is free of plastic and aims to reduce waste from the production stage to the end-user experience.