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FOOD STUFFSmoking Barrels Craft Coffee introduces Artisanal Release

ADGI  
| AD-6018

Smoking Barrels Craft Coffee introduces Artisanal Release

Application company: Garam Collective
Edy Galaxcy
edy@garamcollective.com
https://

Client: Smoking Barrels

Art Direction: Edy Galaxcy

Designers: Edy Galaxcy

Design Concept:

Smoking Barrels Craft Coffee introduces Artisanal Release, a premium limited selection of quality coffee beans specially roasted in small batches and injected with nitrogen, a method that prevents the coffee from oxidation, thus prolongs lifespan and maintains freshness of the coffee. Smoking Barrels needed a new packaging design that not only introduced Artisanal Release, but also a versatile design system that allowed them to stand out and be onsistent across a wide range of coffee origins. We started by developing several alternatives of packaging structure and mechanism. After that, we developed a complete visual appearance based on the product category. Our aim is to create a distinctive visual appearance between a varied range of Regular Blend categories with small batches of Artisanal Release, through 1 master design system. The new packaging design of Smoking Barrels, has to be bold, strongly distinctive, and embody the premium taste of high-quality coffee beans from various origins. By doing so, we create a packaging that is not only highly recognizable but also helped Smoking Barrels strengthen their image as an artisan coffee brand.