
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.

APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.
APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
Smoking Barrels Craft Coffee introduces Artisanal Release
Application company: Garam CollectiveEdy Galaxcy
edy@garamcollective.com
https://
Art Direction: Edy Galaxcy
Designers: Edy Galaxcy
Design Concept:
Smoking Barrels Craft Coffee introduces Artisanal Release, a premium limited selection of quality coffee beans specially roasted in small batches and injected with nitrogen, a method that prevents the coffee from oxidation, thus prolongs lifespan and maintains freshness of the coffee. Smoking Barrels needed a new packaging design that not only introduced Artisanal Release, but also a versatile design system that allowed them to stand out and be onsistent across a wide range of coffee origins. We started by developing several alternatives of packaging structure and mechanism. After that, we developed a complete visual appearance based on the product category. Our aim is to create a distinctive visual appearance between a varied range of Regular Blend categories with small batches of Artisanal Release, through 1 master design system. The new packaging design of Smoking Barrels, has to be bold, strongly distinctive, and embody the premium taste of high-quality coffee beans from various origins. By doing so, we create a packaging that is not only highly recognizable but also helped Smoking Barrels strengthen their image as an artisan coffee brand.