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BEVERAGE / ALCOHOLICEdge Mineral Water

ThaiPDA  
| TH-5002

Edge Mineral Water

Application company: PROMPT DESIGN
Mr.Somchana Kangwarnjit
somchana@prompt-design.com
https://

Client: Narwhal World Service Company Limited

Art Direction: Mr.Somchana Kangwarnjit

Designers: Prompt Design Team

Design Concept:

The mineral water products come from the abundant natural resource in vicinity of Khao Hua Khon in Ratchaburi, THAILAND. This location is rich in caves where inside there are a lot of beautiful stalactite and stalagmite formation. Over hundreds of years, the rainwater seeps through cracks in the rock passing through organic material and minerals. With the unique characteristics of the cave, the slow dripping water dissolves and collects high nutrients. 

Inspired by the beauty of stalactite and stalagmite shapes in the cave, “Edge Mineral Water” conveys the natural craftsmanship through the bottle shape which gives unique and more distinctive looks on the shelf than other mineral water brands. 

The logo “EDGE” has been developed to be easily memorable with emphasis on readability in either forward or backward direction and standing-up or upside-down. This makes it convenient for arrangement on the shelf or presentation during the drinking manner. On the label likewise the background graphical image of the dripstones can be watched straight or upside down style.