
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.

APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
Tel : 031-788-7091
E-mail : kpda1978@naver.com
Address : 경기도 성남시 분당구 양현로 322, 코리아디자인센터 413호
© KPDA All rights reserved.
APD 서울 전시와 어워드
Asia Package Design Exbihition & Awards
LA ED LA OR
Application company: Yindee Design Co.,Ltd.NOPNEERA RUGSASOOK
khing@yindeedesign.com
https://
Art Direction: KANNIKA KAMPALAVALEE
Designers:
Design Concept:
La Ed La Or, previously known as JM ธัญพืช, specializes in roasted and ground sesame seeds and grain products. They use contract farming with sesame farmers in northern Thailand, selecting high-quality raw materials from specific seed varieties and cultivation areas. They control external factors like moisture and temperature, which affect oils in the seeds, to ensure their sesame seeds meet standardized criteria, maintaining consistent high quality in their products.
The brand faced challenges with market differentiation and ineffective packaging communication. To address this, we embarked on a rebranding journey, focusing on every detail of sesame seed production—from selection and cleaning to roasting and grinding. Our design concept highlights craftsmanship, natural essence, and meticulousness. The rebranding slogan, "Craft Every Seed for Enriched Health," reflects this commitment, and the brand was renamed to "La Ed La Or."