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Asia Package Design Exbihition & Awards



BEVERAGE / ALCOHOLICASURA PREMIUM WHITE SPIRITS BOX

ThaiPDA  
| TH-5006

ASURA PREMIUM WHITE SPIRITS BOX


Application company: CHANWANICH SECURITY PRINTING CO.,LTD.
Viwatchai Satjariyakul
viwatchai.s@chanwanich.com
https://

Client: Asura Liquor Factory Chiang Mai

Art Direction: Viwatchai  Satjariyakul

Designers: (Graphic Designer) Mr. Somkhuan  Sukwimonpaisal / (Structural Designer) Mr. Aroon  Suechoy

Design Concept:

The packaging is designed not only to contain the product but also to look valuable, worthy of being kept or collected. It embodies the spirit of Thai culture, drawing inspiration from the "Asura-Dvarapala," the name given to the mythical giants who guard the temple gates in ancient Thai beliefs and literature. The design of the box is inspired by traditional Thai architecture, resembling a door that conveys a sense of mystique, grandeur, and the impression of a valuable item worth preserving. 

The printing techniques used aim to evoke the feeling of ancient craftsmanship, employing traditional methods like lacquer and gold leaf. Special coating techniques with specific textures are also used to create depth and enhance the visual experience, making the packaging feel more intricate and unique.