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Asia Package Design Exbihition & Awards



BEVERAGE / ALCOHOLICSANGVEIN SPECIAL SPIRIT PREMIUM BOX

ThaiPDA  
| TH-5007

SANGVEIN SPECIAL SPIRIT PREMIUM BOX

Application company: CHANWANICH SECURITY PRINTING CO.,LTD.
Viwatchai Satjariyakul
viwatchai.s@chanwanich.com
https://

Client: Konkanok Interfoods Co., Ltd.

Art Direction: Viwatchai  Satjariyakul

Designers: (Graphic Designer) Mr. Wuttipong  Hanpak / (Structural Designer) Mr. Suntichart  Wapakpetch

Design Concept:

From the spirit of traditional local liquor, the "Sangvien" brand meticulously crafts a special premium product, distinct from regular offerings. It combines the unique charm of Muay Thai, an iconic representation of Thai culture, featuring traditional Muay Thai images and a boxing ring replica used as the base for the liquor bottle. 

The design of the box aims to create a memorable unboxing experience for the buyer. This includes the use of UV printing techniques and texture coating with a Thai-patterned texture, enhancing the luxurious appeal and highlighting the rich artistry of Thai culture embedded in the packaging.